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Write
shorter paragraphs for the Internet
By KJ
Like it or not, people are inherently lazy. They don't read, they
skim.
This is especially the case in cyberspace.
Keep in mind that the majority of your site's intended audience are
people hunched over their computer screens in clumsy
office
chairs. Combine that with the fast-paced nature of the Internet,
and the results yield a restless, impatient, time-pressed
group of people.
For this reason, it is a
good idea to break up lengthy paragraphs into
shorter
ones.
Long
paragraphs,
as
well-written
as they
may be,
can be a major turnoff for
many people.
Short
paragraphs
come across as much less threatening.
For instance, take a moment to skim over Example
1 below.
Then glance at Example
2.
Which composition do you think you'd be more likely to read? Both
examples are identical in content, but most
readers would favor Example 2,
because it is much less threatening and much more visually appealing.
Example 1
Hotlinking is when you directly link to another website's images so that the
images will appear on your site. As a result, you don't need to store the image
on your own server. But on the flip side, you also use up a portion of the other
site's data transfer, or bandwidth. The reason why using up someone elses bandwidth
is problem, is because web hosts charge by bandwidth, and if a site goes over
the monthly allotment of data transfer, the host will charge an additional fee
or take the site offline. Not surprisingly, this leaves many webmasters feeling
shortchanged. |
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Example 2
Hotlinking is when you directly link to another website's images so that the
images will appear on your site. As a result, you don't need to store the image
on your own server. But on the flip side, you also use up a portion of the other
site's data transfer, or bandwidth.
The reason why using up someone elses bandwidth is problem, is because web hosts
charge by bandwidth, and if a site goes over the monthly allotment of data transfer,
the host will charge an additional fee or take the site offline. Not surprisingly,
this leaves many webmasters feeling shortchanged.
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